TOP EFFICIENT RADIO ADVERTISING STATIONS IN NIGERIA
Every successful business is built upon and continues to thrive, primarily, on good advertising. The top companies in the world allocate millions of dollars annually to their advertising budget. Of course, when starting from a garage, basement, or kitchen table, you can’t quite match their advertising efforts—at least not in the beginning. But there are quite some amazing deals that could be gotten from radio stations.
Radio advertising is one of the most efficient forms of advertising. Without advertisement, your business would most likely find it hard to flourish in the competitive market space and as such, advertising is important. Advertising can be termed as the “life-blood” of any profitable business.
In this form of advertising, commercials to be broadcasted are paid for and aired at the time chosen. The advertisers select their peak time according to the audience they would like to reach.
Radio advertising influences most people’s buying decisions consciously or unconsciously.
BENEFITS OF RADIO ADVERTISING
The cost of radio advertising production is relatively low compared to other forms of advertising. All that is needed is a well-written script, you don’t need any special spokesman’s attention.
Radio advertising helps you reach a wider range of potential customers. There are targeted times when listeners tune into the radio stations and at this point, the ads are aired. There’s also an attention factor that comes with radio advertising. So a brand should be able to pass its message in 30-60seconds.
Repetition as it is fondly said is key for brand awareness. And because radio advertising is cost-effective you can air your advert without breaking the bank. And your ads are also free of clutter during radio advertising.
A QUICK GUIDE TO RADIO ADVERTISING
Here are a few things to guide you when creating radio advertising:
Radio advertising is all about repetition– Repeat your message to hit your target audience. This will bring about good response levels.
Negotiating a good slot – There’s no point advertising when the range of people you are targeting won’t be online. It is reasonable to repeat your ads to a smaller audience that remembers your ad than a large audience that doesn’t relate with your ad
Negotiate the price– Every radio advertising has its rate cards that can likely be changed. It is flexible sometimes depending on the time. However, there’s always room to strike deals.
HOW TO WRITE GOOD RADIO ADVERTISING COPY
For radio advertising, a good copy should be delivered in 30 to 60 seconds without sounding boring, pushy, or screamy. A good radio advert should be a one-on-one conversation with a single target audience grabbing their attention.
Be loud when you create radio adverts. Here’s how:
- Keep it simple. Speak to your audience in a language they understand.
- Communicate to them at the pace people talk, not at the reading pace.
- During radio advertising, Pause in between; People need time to think, and the announcer needs time to breathe.
- Cut extra tautology. You wouldn’t mention indeed or moreover, therefore when communicating with your friends so keep it simple and easy going during radio advertising
- Don’t use elaborately constructed sentences, be simple, they don’t need to check the dictionary to understand your message, and perhaps no time for that. It just simply means you haven’t passed any message.
- Include a Call-To-Action, tell them what to do. Tell listeners what to do next.
TOP RADIO ADVERTISING STATIONS IN NIGERIA AND THEIR RATECARDS
- THE BEAT FM (99.9MHz)
The beat 99.9 FM is an English-speaking radio station that started broadcasting on the 9th of September 2009. They have an internet radio service and the Beat Tv. It is centered on music,
information, and the Nigerian entertainment industry.
Office Address: 26 Keffi Street, Off Awolowo Road, Ikoyi, Lagos
They have their stations in Lagos, Abuja, Port Harcourt, Ibadan, and London
Rate card: https://www.adspace.ng/beatfm
- INSPIRATION FM (92.3)
Inspiration 92.3FM is a family radio station that caters to the needs of many of the key demographics represented within the family.
Office Address: Amazing Grace Plaza, Plot 2E-4E Ligali Ayorinde St, Victoria Island, Lagos.
They have their stations in Lagos, Ibadan, and Uyo
Rate Card: https://www.adspace.ng/inspirationfm
- SOUND CITY (98.5 FM)
Soundcity FM is a digital radio station that focuses on young people across Nigeria. Their main focus is music and entertainment. They broadcast from Lagos 24hours/day. Their first air day was July 18, 2016.
They have their station in Other states in Nigeria
Port Harcourt: 96.5
Rate Card: https://www.adspace.ng/soundcityfm
- MAX FM (102.3)
MAX FM 102.3 is the new home for the very best hit music for Lagos. They give their listeners the best-hit music from Nigeria and around the world, mixed with all the latest news, entertainment gossip, traffic reports, and weather updates.
Office Address: 1 Continental Way, Off CMD road
They also have coverage in Abuja (90.90)
Rate Card: https://www.adspace.ng/maxfm
- COOL FM (96.9)
Cool Fm is a radio advertising station that focuses on pop and rock for an adult audience
Station Address: 267A, Etim Inyang Crescent, Victoria Island, Lagos.
They have other stations in Port Harcourt, Abuja, Kano
Rate Card: https://www.adspace.ng/coolfm
- WAZOBIA FM (95.1)
Wazobia Fm is a Nigerian Pidgin English radio station
Lagos, Abuja, Kano, Onitsha, Port Harcourt
Station Address: 267A, Etim Inyang Crescent, Victoria Island, Lagos, Nigeria,
Rate Card: https://www.adspace.ng/wazobiafm
- RADIO LAGOS (107.5)/EKO FM (89.7)
Radio Lagos 107.5 FM is a mixed indigenous and English radio. It is the first state-owned FM radio advertising station in Lagos State. They started operations in 1977 as an offshoot of the Nigerian Broadcasting Corporation.
Rate Card: https://www.adspace.ng/radiolagos
- RHYTHM FM (93.7fm)
Rhythm FM focuses on searching out and exposing great new music.
Station Address: Silverbird Galleria133, Ahamadu Bello Way, Victoria Island, Lagos, Nigeria. Phone.
They have other stations in; Jos, Abuja, Port Harcourt
Rate Card: https://www.adspace.ng/rhythmfm
- CLASSIC FM (97.3)
Classic FM focuses is a radio channel that focuses mainly on Music
Station Address: 26 Keffi Street, Off Awolowo Road, Ikoyi, Lagos
They have another station in Abuja
Rate Card: https://www.adspace.ng/classicfm
- BRILLA FM (88.9)
Brilla FM is a sports radio advertising station that focuses on breaking sports news, lifestyle, live scores, betting tips, and much more.
Station Address: 4, Oluwatunmike Disu opposite Jakande First Gate, Lekki-Ajah Expressway, Lagos.
They have stations in other states: Abuja, Kaduna, Onitsha
Rate Card: https://www.adspace.ng/brillafm
- URBAN FM (96.5fm)
Urban96.5FM is the social network radio, heavily dependent on conversation-starting or continuing on social networks.
Station Address: 5 Ayo Jagun St, Lekki Phase 1 234001,
Rate Card: https://www.adspace.ng/urbanfm
- SMOOTH FM (98.1)
Smooth 98.1FM launched on November 14, 2009, as the first digitally equipped radio advertising station in Lagos, Nigeria. They are a 24-hour commercial music station offering a mix of soul, jazz, funk, old school, and world music.
Station Address: No 4, Amichi Close, Off Eletu Ogabi, Adeola Odeku; Victoria Island Lagos
Rate Card: https://www.adspace.ng/smoothfm
- SPLASH FM (105.5FM)
Splash FM is also the first independent radio advertising station in the city of Ibadan. It offers regular updates on international news, local news, music, interviews, business news, sport, and events. The station was founded by Chief Adebayo Muritala Akande the “Agbaakin Olubadan of Ibadan Land” and was officially commissioned on 22 March 2007, by the then executive Governor of Oyo State Alhaji Rashidi Adewolu Ladoja.
STATION ADDRESS: White house, oba abimbola oluwo road, felele, ibadan
Rate Card: https://www.adspace.ng/splashfm
- FRESH FM (105.9FM)
Fresh FM is positioned to promote, complement and revamp the entertainment and lifestyle sphere in Ibadan. Their major program includes; music, news, and sports; with a heavy emphasis on lifestyle and entertainment; both in English and Yoruba. The station also interacts with the local social, political, religious, and institutional communities.
STATION ADDRESS: Yinka Ayefele Music House, Lagos Ibadan by-pass, Opposite Conoil Challenge, 200252, Ibadan
Rate Card: https://www.adspace.ng/freshfm
You can book advert space on any radio station in Nigeria. Visit www.adspace.ng