TELEVISION ADVERTISING: TOP 5 TELEVISION STATIONS
Television advertisements have been around for a long time. From televisions in monochrome to colored televisions, advertisements have evolved. Have you ever caught yourself glued to the TV watching and listening to information on a new product being aired? We have all seen these ads and I am convinced they have made most of us interested in purchasing a product
Television advertising includes the advertisement of different products, organizations, and general services that are aired on television, and is usually paid for. This is done by buying air time slots from a particular television channel.
The price of television ads is dependent on the following:
- The Popularity of the Channel
- The time to be aired
- The number of Viewers
- The Length of the Commercial
Placing a commercial on local channels is more affordable than on national channels where it is almost double the cost.
When thinking of television advertising, it is advised that you first understand what audience needs to be reached. Different audiences have different tastes, which can be determined by their choice of television show like celebrity talk shows, cartoons, sports, reality, news, movies, soaps, prime time, etc.
The most expensive slot is Primetime which is between 6 to 7pm and the most expensive slot.
Following it is the news time at noon or 10-11 pm slots, which are proven to be the most effective time slots for the success of a commercial.
More affordable is the 12-4 pm soap time. Always check out with the sales representative for the prices.
When advertising on a national level, it is important to search for an ad agency that usually works on a commission basis. It’s highly recommended to negotiate during a re-run of the advertisement and stay away from paying the complete amount. Compare the prices of different networks and different programs before you place an ad.
The peak time for television ads comes usually during the holiday season, which comes in the last quarter of the year, that is, New Year’s Eve, and the Christmas holidays.
The best time of the year to buy slots for commercials is the first and second quarters of the year. The Prices are usually negotiable during the first quarter as discounts are given to advertisers who have previously spent money on advertising during the holiday season.
When a company decides to pay for advertising commercials for the whole year, it is advisable to know the discounts that are being offered for advertising round the year. Usually, a five percent discount is offered when signing for six months and ten percent when signing for twelve months. It is important to check exactly when the commercials are being aired because these discounts are usually offered to distract people and the commercials are aired during odd hours and also not during the holiday season.
The very first commercial to go on air was of Bulova Watch Company on WNBC, United States of America on July 1, 1941. And ever since then, there has been no stopping. Now, commercials sell anything that one can ever imagine.
DIFFERENT TYPES OF TELEVISION ADVERTISING
On July 1, 1941, Bulova Watch Company launched the first-ever television commercial. Since then, many categories of advertisement have evolved. Advertising has become an integral part of daily life and plays a major role in the purchase decision-making of consumers. Advertisement has become so powerful that even politicians cannot guarantee their election success without TV Ads. The different categories of television advertising are political advertising, promotional advertising, infomercials, television advertising donut, promo, and sponsorship.
- Political advertising:
This has to do with reaching out to the citizens of a particular region to capture their vote bank. It’s the most influential advertising method and is also very important as it affects the nation in a big way. The two main platforms to advertise for a political campaign are television and radio known as broadcast media.
The use of either Television ads or broadcast media is dependent on the amount of money raised through political campaigns. The earlier the money is raised by the candidates’ party, the better the method of advertising. To advertise through television, specialized consultants are contacted to buy slots on local or national networks. It has been observed that even a candidate for a local office position places an ad on television.
- Promotional ads or product placement ads
These are commercials placed on television by marketers involving commercial products to increase their sales and services. Promotional ads can be featured on television, in movies, in music videos, in books, on websites, and even in video games.
A good amount of money can be saved by consulting sales executives and by renting locations, models, and props. Product placement ads can be differentiated based on appearances like sponsorship, cost reduction oriented, brand integration, and fee-based. Sponsorship is the contribution by the company to soaps or sports matches. Brand integration is known as the annexing of the product in a movie or video song.
These are differentiated from other television advertisements based on time. They are usually thirty minutes long like a regular program. They are also known as teleshopping or paid programming. One can catch them at odd hours of the day like early morning or late in the night. It’s a commercial letting out the complete information about a particular product like expert advice on the product, how it should be used, its cost, and where it is available. They resemble more like a talk show than a commercial as the advertisers communicate to viewers with the help of catchy phrases, celebrities, and experts.
- Television advertising donuts
These are templates that are like blueprints and have all the necessary elements to make a finished commercial but the actual product is missing. Usually, advertisers who find producing a commercial difficult use it.
The local networks in return for the purchase of airtime on their respective channels usually provide the television advertising donuts. It is a very cost-effective method, but it lacks the creativity that will ensure customer attraction. With the advancements in video editing technology, this option is becoming increasingly popular among advertisers.
- Promos or network promotional advertising
This involves television advertising. The number of commercials hosted on local and national television has been rising by the day and has featured almost everything one can imagine in the world.
Sponsoring a program or a channel is done to promote products or a program for a cause. The group or individual supports financially to advertise his product, service, or organization.
Television advertising is a very powerful way to advertise any product or service. Nigeria has over 90 television stations but we will be listing a few of them.
LIST OF THE TOP TELEVISION ADVERTISING STATION IN NIGERIA
Channels Television is a multiple award-winning 24-hour news and media organization that was founded in 1992 by Nigerian veteran broadcasters and business moguls: John Momoh and Sola Momoh.
Channels TV advertising station began operations on July 1, 1995, as a full-fledged Television advertising Station. The Company commenced operations in Lagos, southwestern Nigeria, and has since grown to include three other Stations in Abuja, Edo, and Kano states. The Company also has bureaus in almost every state in Nigeria, including stringers and affiliates in other parts of Africa.
Global Headquarters: 44/48 Channels TV Avenue Isheri-North Lagos Nigeria.
Channels Television Abuja: 1607 Cadastral Zone A09, Off Innocent Nwoga Street, Asokoro
Extension, Guzape District, Abuja, FCT.
Rate Card: channelstv
TVC Communications is a Nigerian 24-hour television advertising news channel owned by Continental Broadcasting Service Nigeria Ltd. It is a privately owned, multi-platform, national and international full-service media organization established in 2007 and headquartered in Lagos, Nigeria.
TVC wholly owns and operates a free-to-air general entertainment TV channel, a 24-hour DTH national news channel, and three local FM radio stations in Lagos, Abuja, and Ondo state. TVC Communications also operates a suite of channel websites and mobile phone applications.
OFFICE ADDRESS :1 Continental Way Off CMD Road, Ikosi-Ketu Lagos
Rate Card: https://www.adspace.ng/tvc
DSTV is a Subsaharan African Broadcast Satellite founded on the 6th of October 1995. DSTV stands for Digital Satellite Television. DSTV encompasses numerous advertising channels which are broadcasted nationwide. These channels includes; Studio Universal, African Magic, Sky News, Trace Naija and others.
The DSTV addresses are scattered around the nation.
Rate Card: https://www.adspace.ng/Dstv
For Television ads placement, visit http://www.adspace.ng