Branding and Advertising: 5 important differences

Branding and Advertising: 5 important difference

     We all know that there has always been a misconception about branding and advertising and most people cannot decipher between the two. You must know the difference so that you and your business can grow.

Well, the failure to know the difference between brand and advert may be the reason for the marketing gap. Do not forget that both are part of the marketing system.

However, I want you to have in mind that branding is more complex than you and I might have realized because when we read about it you would agree with me that a brand has everything to do with an identity that involves who you are and what kind of business you run? What name and why it should be remembered? How do you and your brand affect the emotion of your audience? Your goods and services should be an answer to those rhetorical questions you asked and they should not be narrow or limited.

More so, you should know that your brand is what makes your business feel like a person. And a person is not a machine, a person is a personality or we can say that a person has a personality,        and just like a person your business brand needs to show its personality.

Now talking about an advert, it is a medium where you communicate what you have to offer through sales, coupons, radio, TV ads, billboards, led, and banners. The advert is a way of soliciting a      meeting between your company and your target audience. There is a difference between a customer who is familiar with your brand and the one who isn’t. Imagine approaching a stranger and telling him/her how your day went which is really weird and should not be done.

Let’s take a look at the difference between advertising and branding

1.  Branding is known for Logo and name

   Well, when it comes to your brand logo and name of the company it is mostly the first thing people see when they gain access either to your company page or website, a logo is an image or an icon used to identify your brand and they work necessarily as a physical representation of your company! Am sure you must have heard of brand recognition well this is when customers can recognize your company through its logo or name.

    

    

   

2. Branding is your promise to your customer

Branding which was stated earlier involves identity; brand helps you build customers’ relationships with your customer as it relays a consistent theme that your customer knows what to expect,        it will also set your customers expectations of their interaction with you (your company).

However, it is important to establish things like the plan of your company so it does not become overwhelming in the long run and you do things contrary to the selling features of your product or services. The customers base you are looking forward to should be your early target.

3. Advertising spreads awareness, branding keeps attention

The advert is targeted to your audience but not to any one individual. Adverts are great when you want to get your company’s name out to the wider public. Have you not noticed that customers are unlikely to come to a shop if they haven’t heard or read about it, and it can be through online campaigns, social media promotions, or even traditional media?

If you have a special offer or are celebrating a milestone, advertising is a nice way to get the news out but remember what keeps a customer coming back is your brand. it speaks volumes of what the customers expect from your business. If you make a good impression on that, you will have loyal customers for years.

4. Branding and advertising intent

For instance, now you are planning to project a banner on your website. It’s important to be specific with your goals, you must have intent when owning a brand and running an advert for your brand whether you are looking for a pay per clicks, sign-up, or any other actions that need to be performed.

If you are running an advertisement campaign, in other words, you need to put your brand in places where your target audiences are spending their leisure enjoying themselves.

5. Advertising plan changes but Branding is forever

   Now let me explain how. As long as you are trying to build a successful business, you are going to need to consistently advertise your business but the plan you use to advertise your business is temporary; each advert skill is going to have a clear starting point, middle, and end. Well, just so you know, the brands are different from the advert. Why?

• Advert gets your customer’s attention while your brand is a way to keep their attention.
• Advertising drives sales, while branding drives recognition and loyalty of customers
• Branding is the first of line action in business while advertising comes second
• Advertising has an impact on the target audience but the brand has much impact on your team as it does on your customers
• Advertising plan changes but branding are forever

No matter where you are in your business, you are always going to be working on defining who you are as a company and positioning your brand perception with your audience, and stimulating a deeper and more meaningful relationship with your customers as your company increases and evolves you will need to grow and evolve your brand too. The point I have been driving at is that you just have to be vivid with your own marketing efforts to reach your goals because there is a difference between brands and advertising. Both have different roles to play in marketing strategy and knowing the difference is very important so that you can leverage your business marketing goal.

If you have made your plans on how to run your ads but don’t know where to book, worry less adspace got you covered. Click on the link and you are on your way to announcing your brand or you can visit our website for more information on www. adspace.ng