Social media has been the revolution of the day, and you will agree with me that the first place you would check when in search of job opportunities, news, shoes, clothes, person, information, the list goes on would be on social media via your laptop or smartphone.
Do you know that social media has been and will always provide the amazing potential for increasing brand awareness?
Wondering why? It is because social media has an algorithm set to target specific groups of people.
It is the perfect tool for sectioning markets so that advertisers can connect to the right people.
Social Media platforms have helped advertising and the marketing agencies and this is a result of the rapid acceptance of mobile technology.
The use of these platforms has place brands and businesses as well as agencies into the daily lives of their targeted audience. Undoubtedly, social media has come to stay.
Furthermore, it should be noted that there is a daily evolution of social media which has been fueled by the human impulse to communicate and advances in technology. Therefore, advertising agencies as well as marketing agencies are required to stay up to date with media changes.
Companies who fail to adapt to the role of social media in modern advertising and marketing is bound to be at a disadvantage. Its use has become a significant part of social life that it ranks as a main source of news and updates for its users.
Social media adverts blend well effortlessly even into newsfeed and it is more effective than an interruptive banner.
The use of these media platforms does not disregard the importance of other potential avenues to boost your company and what it offers like TV, radio, and prints ads. These are also very vital.
Social Media helps communicate value by sectioning markets
You would agree that advertising and marketing involve communication and the value it creates.
It is designed for such, it functions as a way to interact with a vast number of people from all walks of the world.
This means creating brand and customer relationships with a built-in audience, like I said earlier the media provides an amazing potential for boosting brand awareness. And that is where the Media’s ability comes in to target the right audience.
It helps you gauge audience feedback
While it is not common to have complaints from people who don’t buy products newly introduced, social media is still a great way to start a conversation with your audience and gauge their perception of the goods or services.
After projecting a new good or service, the first thing you want to know is how people perceive your new launch, questions are bound to rise from it. The media platforms create an access to receive these questions and provide answers and when necessary, solutions to them
The icon below creates an awareness for customers to determine where and what to click for feedback reports
3. Social media adds credibility to your brand
With media platforms, brands are able to build a connection, have stronger customer service, quality content is identifiable due to transparency and build connection. All these lets the customers trust the brands.
For instance, when researching a business prior to making a purchase, the first place a good percentage of people would check is a brands social media account to determine if there are discounts or just make sure that they are active. Prospects can also see your returning customers, devoted followers and likes which increases your brand credibility.
4. It increases referrals
Referrals refers to recommending a product or service to prospective customers. Referrals are made by individuals who have used the product.
With the use of social media, customers are able to virtually recommend these brands on these platforms therefore increasing sales and engagements with the brand.
You can leverage social media by running contests as well depending on how well you want to protect your brand.
5. Social media allows your business to run 24/7
If your brand is present on even a few of those platforms, you will appear to exist everywhere in your customers’ lives.
Social media is an amazing tool to help your brand rack up views and create better brand awareness.
6. It grabs the attention of costumers
As a marketer you have to ensure that you grab the attention of your customer, people have accepted new media and technologies.
The media has led to a state of active engagement.
7. Social media increases traffic
One of the beautiful parts of social media is that your advertising and marketing agencies enjoy is that it helps to increase your website traffic.
Also note that the more quality content you share on your social account, the more traffic you will generate while making conversion opportunities. It allows brands to open up organically to diversify as customers are no limited to the location like conventional stores.
Social Media remains a low-cost method of connecting with customers and creating brand awareness,
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