What is billboard advertising? Billboard advertising in Lagos is an ideal option for you as an advertising media, organization, individual and non-governmental organization (NGO) to publicize your businesses to people. If you are looking forward to placing an advert on billboards, then this will update you on how much it would cost to promote your business on billboards in Lagos, Nigeria.
Nigeria’s most commercialized city, Lagos has the greatest number of billboard adverts than anywhere in the country. All things considered, the general cost of making such advert placement in the city LAGOS is considered costly, but with the help of the right advertising platforms such as ADSPACE, you can find just the right means to advertise your businesses within your budget.
9 CONTEMPORARY COST OF BILLBOARD ADVERTISING IN LAGOS
These are the current cost of billboard advertising in Lagos, Nigeria:
Several factors are responsible for the high cost of billboard advertising in Lagos, Nigeria which includes:
|1. COST OF 48 SHEET BILLBOARD ADVERTISING IN LAGOS ||We have both digital and static 16-sheet billboard advertising which ranges from #60,000 naira – #150,000naira.|
|2. SUPER 96 SHEET NON-DIGITAL BILLBOARD ADVERTISING IN LAGOS ||This is a free-standing billboard with a usual advertising space of 36 feet by 12sheet which ranges from #300,000naira – #500,000naira, depending on your choice it is available in both digital and static.|
|3. GANTRY BILLBOARD ADVERTISING IN LAGOS ||This billboard is the type of billboard we attach to an overhead structure and spans a road due to its two-sided structure with a design to withstand an environmental threat and its cost ranges from #20,000,000 – #40,000,000, you as an advertiser will be left to decide which side of the roadway you would like to use.|
|4. WALL DRAPE BILLBOARD ADVERTISING IN LAGOS ||The cost of advertising on a wall drape is additionally hooked into the dimensions and usually determined by the length and breadth of the space and duration of the campaign and this ranges from #1,000,000naira and above.|
|5. UNIPOLE BILLBOARD ADVERTISING IN LAGOS ||This for sure happens to be the most frequent type of advertising. Judging from the feet in the air (40 feet) you can literally imagine how expensive it would be right? we could concur that it costs about #850,000- #1,500,000naira per month.|
|6. ROOFTOP BILLBOARD ADVERTISING IN LAGOS ||We strategically place this on rooftops with decking, which gives the stability to withstand really strong winds and the cost ranges from #500,000naira per month and above depending on the dimension you desire.|
|7. BRIDGE PANEL BILLBOARD ADVERTISING IN LAGOS ||You might not be aware, but this billboard is quite similar to Gantry but comes in a smaller size. This billboard is mounted on the sides of pedestrian railings or concretes and the price ranges from #3,000,000 per side yearly.|
|8. BACKLIT BILLBOARD ADVERTISING IN LAGOS ||If have you been looking for that billboard that even in the dark your adverts still be visible and eye-catching, then this billboard is the perfect option for you. It comes in 2 sizes: 48 sheets and 96 sheets, now this is where your choice comes in and the price ranges from #800,000naira.|
|9. STREET LAMP POST ADVERTISING IN LAGOS ||Considering its small size, one campaign is attached to around 20 streetlights and this is done because of the likelihood of missing a few, so if the first or second one is missed, your prospective clients and target market get to see more ahead. You tend to choose between the flex or banner format and the price ranges from #250,000 per month|
a. The fees are paid to the Advertising Practitioners Council of Nigeria (APCON), they are the Federal Government agency that is responsible for approving billboard advertising in Nigeria.
b. The length of the Advert being placed: In general, billboard advertisements typically stay up to at least four weeks, but most campaigns last several months. For example, a business that is looking to run a branding campaign to establish consumer awareness and brand recognition is likely to leave their billboard advertisements for up to 6 to 12 months which would cost more and definitely yield much more results.
c. Rent or Lease: The main difference between a lease and rent is the period of time they cover. A rental agreement tends to cover a short term while a lease is applied to a long period which simply means the longer it is, the higher the cost of placement will be.
d. Printing Cost: The cost of printing happens to majorly contribute to the cost of billboards in Lagos. The of printing a static billboard can’t be compared to the cost of electronic or computerized billboards and this is usually determined by the size, the bigger the flag, the more expensive and pricier the printing will be.
Effectiveness of Billboards
The popularity of billboard advertising in Lagos is quite enormous and high which automatically makes billboard advertising in Lagos extremely potent and results yielding for your company, brand, product, and sometimes events. Billboard advertising in Lagos is a form of advertising that would always make your product or brand stand out from the competitive market by building credibility, more visibility, and brand/product recognition. When customers or prospective clients see your ads through less credible channels such as fliers or probably through a radio jingle, billboard advertising reinforces your message and brings the trust factor. This is why you find your company or product still using a billboard despite television and radio advertising.
Billboard Advertising Services We at AdSpace offer
Experience has shown that is quite cheaper and more effective to work with ad agencies when considering advertising your services or company on a billboard, this is where ADSPACE comes to play. AdSpace doesn’t only make booking billboards or advertising space in Lagos easy but in Nigeria as a whole. We also enable you to find the right advert spaces within your budget that would yield a great outcome and also attract your target market as it is well known that customers are the ones that drive any business venture.