Advertising can never get outdated. The wealthiest and one of the busiest areas of Lagos is Ikoyi, which is part of the Eti-Osa Local Government Area. It is located at the northeast of Obalende, and borders Lagos Island to the west. It is undoubtedly one of the wealthiest neighborhoods in Nigeria and is popular with members of the extreme upper class of Nigerian society. The surrounding neighborhoods allows adequate access to places and the road network is motorable. The surrounding area is tranquil and quiet. Some of the most popular streets in Ikoyi includes Awolowo road, Obalende, Bourdillon, Dolphin Estate, Falomo, Osborne Foreshore, Banana Island, Parkview estate, etc.
These locations are scattered with various mediums ranging from Static billboards to LED Billboards, television, radio, lampposts and so much more.
Popular Landmarks in Ikoyi
Lagos Lawn Tennis Club
Ikoyi Club: Since its founding in 1938, it has served as a venue for a variety of events that bring people together throughout the year at various times of the year. Seasonal events or informal weekday or weekend activities may be the basis for some of these activities. This therefore implies that it is busy throughout the year, and given that it has been around for so long and is still going strong, it is a fantastic place to market one’s goods or services using any of the advertising channels on our website, adspace.ng
British and American Embassy
Banana Island: regarded as one of Ikoyi’s most seclusion- and reserved-minded locations. Most of the time, locals are present. The placement of billboards in this location allows people the chance to see a certain advertisement repeatedly and eventually respond.
Third Mainland Bridge: This connects Lagos Island and the mainland of Lagos. The presence of billboards in or near these locations makes it inevitable that they would be seen, particularly during Lagos State’s busiest travel times.
Why Ikoyi?
Visibility of the Billboard: Billboards mostly range from medium to large sizes whether they are static billboards or LED billboards. Priority one in your decision-making should be given to the billboard’s visibility. The visibility of your billboard will have a significant impact on whether or not it produces leads or sales. Billboards located around the vicinity can be classified as visible from the right range or on the right side of traffic lane.
Prescence of business hubs: It is known as a hub for business activities. As much as it is one of the quiet areas of Lagos, it is known for exquisite hubs. It is popularly known as a hub for commercial businesses, offices, restaurants and lots more. Most likely, the majority of the traffic in the region where your billboard advertisement is located is made up of the same individuals going to and from work every day also individuals who might be visiting other commercial hubs in those areas. In targeting those neighborhood companies, you’re assured the staff will be fully aware of the information on the billboard.
Residential Area: As much as it is regarded as a business hub or a commercial hub, it is characterized more as a residential hub with estates like Dolphin estate, banana island, etc.
Rush Hour Traffic: Traffic can move slowly on major routes that connect to roundabouts or on streets close to urban centers where a sizable number of pedestrians frequently cross. Choosing a billboard in such a prominent area can generate a significant number of leads because vehicles are forced to glance about and take in their surroundings, unless they are engaging in unlawful activity or checking their cellphones, of course. An example of this the third mainland bridge, Ikoyi Link bridge, etc.
Diversity in Audience Demographics: A key component of marketing is comprehending your target market. It’s crucial that you shout the proper message to the right people because not everyone will be an ideal customer for your business. If you’re unsure of who your ideal consumer is, you should start over at the drawing board and talk to members of your neighborhood. The audience demographics has a wide range at different periods during the day and season therefore, depending on your company goals, a medium can be selected.
Examples of Advertising Billboards in Ikoyi
LAMPPOST AT FALOMO BRIDGE
LED Gantry Billboard at Adeniji facing Ikoyi, VI
LED BILLBOARD ALEXANDER ROUNDABOUT BEFORE LEKKI-IKOYI BRIDGE
LEKKI IKOYI LINK BRIDGE PANEL (Billboard)
Visit Adspace.ng today for more information and available Ad Spaces to book and explore ways to book. Another location on Lagos island that can be explored is Victoria Island.
