Lagos Island and in this case, Victoria Island is one of Nigeria’s largest and busy business and commercial districts. It is regarded as one of the best locations for both foreigners and Nigerians to reside. Additionally, Victoria Island is home to a number of eateries, shops, and offices that Nigerians and foreigners from all over the globe undoubtedly frequent. Victoria Island is a good place to promote a good or service just for this reason. Additionally, it has commonly traveled highways and expressways like the Ozumba Mbadiwe Way, etc.
Advertising mediums are any type of media, location, or item on which the advertisement is broadcast, played, or attached, including but not limited to Media Panels, digital platforms, and other similar objects.
Advertising Mediums ranges from Billboards both static and LEDs to Radio to television and so on. This article covers advertising mediums that can be found across Victoria Island, Lagos via the website, Adspace.ng.
They are divided into Static billboards, LED billboards, radio, television and Lamppost. The highlighted areas are located in some of the busy areas in Victoria Island.
Perks of Victoria Island
Hotspot for businesses in Lagos: Victoria Island is popularly known as a hub for commercial businesses, offices, restaurants and lots more. Most likely, the majority of the traffic in the region where your billboard advertisement is located is made up of the same individuals going to and from work every day also individuals who might be visiting other commercial hubs in those areas. In targeting those neighborhood companies, you’re assured the staff will be fully aware of the information on the billboard.
Presence of major roads like Ozumba Mbadiwe: Major roads imply that a large number of drivers from all around Lagos will use those roads. Therefore, installing billboards nearby will enhance the likelihood that advertisements will be noticed. As a road is utilized more frequently, motorists become more accustomed to the billboards nearby, boosting visibility. Example, Ozumba Mbadiwe connects those moving from the mainland to the island and vice versa.
Residential Area: As much as Victoria Island is regarded as a business hub or a commercial hub, Victoria Island is also known as a top residential area with estates like 1004, LSPDC, etc.
Rush Hour Traffic: Traffic can move slowly on major routes that connect to roundabouts or on streets close to urban centers where a sizable number of pedestrians frequently cross. Choosing a billboard in such a prominent area can generate a significant amount of leads because vehicles are forced to glance about and take in their surroundings, unless they are engaging in unlawful activity or checking their cellphones, of course.
Audience Demographics: A key component of marketing is comprehending your target market. It’s crucial that you shout the proper message to the right people because not everyone will be an ideal customer for your business. If you’re unsure of who your ideal consumer is, you should start over at the drawing board and talk to members of your neighborhood. In Victoria Island, the audience demographics has a wide range at different periods during the day and season therefore, depending on your company advertising goals, am advertising medium can be selected.
Static Billboard
There are a number of billboards scattered around areas in Victoria Island. Some of these have been highlighted below:
Along Law School, Ozumba Mbadiwe Victoria Island
Ozumba by 1004: A 25×4 large billboard located by the popular home apartment building, 1004 by Ozumba Mbadiwe
Wallmount by 1004 Housing Estate: This is a 15×4 meters billboard also located on the Ozumba Mbadiwe route.
LED Billboard
Ligali Ayorinde Avenue: This LED faces traffic which is an added advantage. It is a medium LED billboard sized at 3×12 meters.
Radio
Inspiration fm: They are known as the number one family radio.
-Live Appearance: This runs for 15 mins
Lagos Talks:
-Premium: This is available between 3pm to 6pm and each spot can be booked for 60 seconds
-Premium 2: This is available between 5am to 6am with a 60 second slot
-Premium 3: This is available between 9pm to 10pm and runs for 60 seconds per slot
Nigeria Info
-A 5 to 60 seconds per spot slot is opened between 4pm to 8pm
Super (96.3fm)
-Song promotion and one interview where time is negotiated
Television
Silverbird: The adverts placed on Silverbird can be booked based on the time of the day desired like early morning or a “red eye” period which can be regarded as a peak period. It can also be booked on the basis of how long you desire it should be played for.
-15mins/60 mins Red Eye: Each spot is booked for 15/60 mins and runs from 12am to 6am
-Early Edition: Runs from 6am to 12pm, This ranges from 15mins to 60 mins.
-30mins/60mins Premium Time: This is available between the hours of 12pm to 4pm. Each slot is booked for 30/60 minutes..
-30 mins news: Each spot is booked for 30 mins and runs at 10am
-30mins/45mins/60mins Showtime: This runs from 4pm to 6pm with a guaranteed 30/45/60 mins spot
-15mins/60 mins Box Office: This is scheduled between 11pm to 12am and each spot can be booked for 15/60 mins.
-15mins/45 mins news: This spot runs for 15/45 minutes at 10am
Lamppost
Ahmadu Bello Way: 16 available 3×1 meters lamppost banners
Remi Olowude street: There are 10 available lamppost banners located at this location.
Mobile shaped LED at Landmark: This is a lamppost LED located at Landmark with 10 available at that location.
Ologun Agbaje: This is characterized as a 3×1 meter lamppost. 19 of these are available along Ologun Agbaje.
Adetokunbo Ademola: A total of 14 4×8 feet lampposts
Some other locations with lampposts include Adeolu Odeku, Bishop Aboyade Cole, Karimu Kotun, etc.
These do not cover every advertising medium but shows a range of what can be discovered on the website, and this includes only places within Victoria Island.
Visit our website at Adspace.ng to create a media plan today and explore more options and determine what best suits your preferences.
