Advertising importance as always, cannot be understated. The Lekki-Epe Expressway is a significant road that links Lekki Phase 1 to...

Lekki phase 1, unlike other locations in Lagos Island is regarded as one of the most highly populated areas. Lekki...

Lagos Island and in this case, Victoria Island is one of Nigeria's largest and busy business and commercial districts. It...

Advertising can never get outdated. The wealthiest and one of the busiest areas of Lagos is Ikoyi, which is part...

AGILE MARKETING Agile marketing is an approach that draws inspiration from the Agile methodology, as the name would imply. Instead...

Introduction to Influencer Marketing Historically, word-of-mouth marketing has been one of the most effective marketing techniques. Influencer marketing takes the...

MULTI-CHANNEL ADVERTISING Consumers require a considerable amount of exposure to a brand before completing a purchase, according to research. Consumers...

CLASSIFIED ADVERTISING EXAMPLE Classified advertising allows for a cheap and simple option for small businesses to advertise their brands or...

Introduction Memory in Advertising In order to keep information available when we need it, memory involves gathering and storing that...

What is billboard advertising? Billboard advertising in Lagos is an ideal option for you as an advertising media, organization, individual...