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Marketing
5 Articles
New – How to Combine Print and Digital Advertising for Maximum Impact in Nigeria for 2025
October 17, 2024
Introduction The advertising landscape in Nigeria has evolved significantly over the past few decades. In the past, print media like...
NEW – Data Dive Marketing Analytics Tools: Using Analytics to Understand Your Audience and Optimize Your Campaign in 2024
August 15, 2024
I. Introduction to Marketing Analytics Defining Marketing Analytics Tools Marketing analytics tools are software applications that help...
The 4 Ps of Marketing Mix: Mastering the Fundamentals for Success
July 22, 2024
Introduction Defining the Marketing Mix The marketing mix is a foundational concept in marketing that encompasses the key elements used to...
NEW – Unlocking Social Media Marketing ROI: Converting Online Engagement into Real-World Results in 2024
June 3, 2024
I. Introduction to Social Media Marketing ROI A. Defining Social Media Marketing ROI Social Media Marketing ROI refers to the return on...
NEW – Unveiling the Marketing Funnel: A Roadmap from Awareness to Advocacy in 2024
April 5, 2024
Introduction Demystifying the Journey: What is a Marketing Funnel? The marketing funnel serves as a visual representation of the customer...