In a pivotal moment for Lagos State Signage and Advertising Agency (LASAA), the agency is on the verge of a transformation. This new dawn follows the appointment of Prince Fatiu Akiolu as the new Managing Director/CEO, with high expectations from industry stakeholders.
The advertising and marketing industry is abuzz with anticipation as Prince Akiolu takes the reins. This leadership change sets the stage for LASAA to emerge as a beacon of excellence, innovation, and professionalism in the dynamic outdoor advertising sector.
LASAA, established under the Lagos State Signage and Advertisement Law, 2006, plays a vital role in controlling outdoor structures for signage and advertisements, issuing licenses and permits, and safeguarding the environment from visual blights. However, past leadership choices have hindered the agency’s mission and vision, often seen as political appointments that led to allegations of misconduct and unprofessionalism.
Prince Fatiu Akiolu’s appointment injects fresh hope into LASAA. With a strong background in advertising and as the founder of Regno Media, an outdoor media firm in Lagos, he brings a wealth of expertise. His selection was a strategic move by Lagos State Governor, Mr. Babajide Sanwo-Olu, to restructure LASAA and enhance its effectiveness, signaling a new beginning and a more substantial contribution to Lagos’ Gross Domestic Product (GDP).
In a recent meeting with industry practitioners, Prince Akiolu outlined his vision for LASAA, emphasizing regulatory excellence, community engagement, inclusive growth, environmental responsibility, and embracing innovation and technology. These principles form the cornerstone of his strategy to guide LASAA towards a brighter future and ensure its alignment with the ever-evolving advertising landscape.
This change in leadership reflects the commitment of Lagos State Governor to restructure LASAA and enhance its role effectively, heralding a new era where LASAA will contribute significantly to Lagos’ GDP.
As the industry eagerly anticipates the changes under Prince Fatiu Akiolu’s leadership, LASAA is poised to transition into a symbol of excellence, innovation, and professionalism within the outdoor advertising sector.